About Me
Design is intelligence
made visible.
— Alina Wheeler
My Story
I 'm a +7 years experienced Senior Product Designer with a deep focus on fintech, banking, tourism, travel and the kind of digital experiences people rely on every day. Also genuinely Passionate about where design and AI intersect.
More than that, I'm a storyteller at heart, weaving narratives through my designs.
I started my career at OTI Global Technologies(Coral Travel Group, Odeon Software Technology), designing digital ecosystems for global travel brands.
Today I design at Commencis, working with some of Turkey's and the MENA region's largest financial institutions and their digital products used by millions.
Experience &
Education
2023 - 2026
2022 - 2023
2019- 2022
2018 - 2019
2017-2018
Fakulteta za Uporabne Družbene Studije Visual Arts & Design
Bachelors Degree Exchange Program
Accademia Belle Arti di Brera Visual Arts & Design
Bachelors Degree Exchange Program
Sakarya University Visual Communication Design
Bachelors Degree
Notable Projects
My professional contribition where simplicity enhances the usability and efficacy of every design endeavor.
01
MobilDeniz Design Team Lead | Banking
+14m users. From #9 to #5 in the App Store finance category by leading a 7 person design team through a full product cycle. Owning design strategy and stakeholder alignment for 2.5 years
02
İş Bankası Design Team Member | Banking
Designed experience and enhanced usability and scalability for one the Turkey’s largest private bank by navigating and modernizing complex legacy systems. #7 App Store, 2025 Global Finance Best Banking Application Award years
03
Vision Bank iO UX Lead | Fintech
Through Finbyte (Subsidary org. of Commencis) designed whole Credit Card flows and its Information Architecture. Worked closely with business analysts, developers and business executives.
04
Bank Albilad Design Team Member | Banking
As the sole UX Designer for the project, Conducted strategic workshops at Bank AlBilad's headquarters and performed comprehensive audits of existing user journeys and flows. To enhance assessment accuracy, Reported findings and quantitative metrics using a custom AI-powered heuristic analysis too that l I developed during the project.
05
MobilDeniz Vision Pro App UX Lead | Fintech
Led the UX design for MobilDeniz Vision Pro, Turkiye's first spatial banking experience. Managed the UX flows, transforming banking processes into an immersive 3D interface. Partnered with business and development teams from concept to launch. Won AI Arf Rewards, Innovative Project in 2026
06
Odeon Tours UI/UX Lead | Tourism
Led UX/UI design of a global tour sales application aimed at digitizing traditional tour operator workflows. By synthesizing direct insights from tourists and field guides, Developed a structured interface that optimized sales efficiency across all destinations.
07
Coral Travel UI/UX Lead | Tourism
Designed a holistic digital ecosystem that unifies the entire tourist journey, from prebooking to post holiday interaction. Integrated complex services, including flights, accommodation, and guide communication, into a single platform. Increased user retention and provide detailed data measurability throughout the travel lifecycle.
08
Rota UI/UX Lead | Finance & Tourism
We have just published the application for ODEON Tours guides and representatives. The Mobile application makes the tour/excursion sale easier. By this app, while representatives sale the excursions, tour and transfer guides can monitor their duties as well. The app is already used in Turkey, Greece, Spain, Thailand, UAE destinations belong to ODEON TOURS company.
09
Odeon Software & Technology Branding Comm. Design
In 2019, during the company's ongoing restructuring, its logo and branding were redesigned at the request of the C-level management.
Case Studies